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Cash back at Rite Aid...
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<div class="field-item"><p>I was pleased to find an e-mail in my inbox this morning announcing the return of Rite Aid's Gift of Savings program. Basically, the chain rewards you with a gift check for your holiday spending. From Nov. 16 through Dec. 24, spend $25 to $50 and get $5 back. Spend $51 to $100 and get $10 back. Or, spend $101 or more and get $20 back. This is great because you can accumulate your savings over time, while still using coupons and participating in Rite Aid's normal rebate program. You will need to be a member of Rite Aid's Single Check Rebate program to participate. If you are unfamiliar, you can read my explanation of the program <a href="/taking_stock/coupons_101_rite_aid_rebates_explained" target="_blank">here</a>.</p></div>
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Sam's Club and Black Friday...
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<div class="field-item"><p><img src="/sites/projects.newsobserver.com/files/images/SAMS_Logo_4CP_OL.preview_0.jpg" alt="" width="112" height="112" align="left" />For those of you who are planning to shop at Sam's Club on Black Friday, here's a little warning for you. Unlike previous years, when Sam's would issue guest passes for non-members, this year, the prime hours of 5 to 10 a.m. are going to truly be reserved for members only. Sam's says this is a way to reward their members and give them first crack at the big Black Friday deals. If you need a little incentive to join, Sam's is offering a $10 gift card bonus for those who sign up for membership between now and Thanksgiving. You could use that card on Black Friday to maximize your savings, or you could save it for a later date.</p></div>
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Nestle recalls Lean Cuisine...
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<p>Heads up, shoppers. Nestle Foods is recalling nearly 900,000 pounds of Lean Cuisine chicken entrees because there may be pieces of plastic in them. The affected products were Pesto Chicken with Bow Tie Pasta, Chicken Mediterranean and Chicken Tuscan.</p><p>This is the second recall this month for Nestle. On Nov. 7, the company recalled two different varieties of Nesquik Strawberry Powder.</p><p>For the product codes involved in both recalls, click Read More. </p> <div class="node-blog-teaser-footer">
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Plan for Cyber Monday...
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<div class="field-item"><p>If you're a the kind of shopper that prefers to click your way to savings from the comfort of your own home, you probably know all about Cyber Monday. That's the nickname given to the Monday after Thanksgiving, which is typically a crazy busy day for online shopping Web sites.</p><p>The National Retail Federation has redesigned its Cyber Monday shopping page, which can be a useful tool for those of you planning to hit the virtual stores. Among the new features this year: a comparison feature that searches all of the Web site's partner merchants for the best deals, the opportunity to register your e-mail address to get early alerts about good deals, a deal of the hour promotion and a new green product shopping category. You can find the Web site <a href="http://www.cybermonday.com/" target="_blank">here</a>.</p></div>
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A sale for book lovers...
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<div class="field-item"><p>Just a reminder that the Wake County Public Library Booksale begins tomorrow in the former Super Kmart at 4121 New Bern Ave. in Raleigh. There will be more than 300,000 books for sale. Here's the schedule:</p><p><strong>Wednesday:</strong> noon to 9 p.m. <strong>Thursday and Friday:</strong> 10 a.m. to 9 p.m.</p><p><em>(Prices the first three days are $4.00 for hardbound books; $1.00 for paperbacks)<br /></em></p><p><strong>Saturday:</strong> 8 a.m. to 8 p.m. <em>(Prices on Saturday are $2.00 for hardbound books; 50 cents for paperbacks)</em></p><p><strong>Sunday:</strong> 10 a.m. to 6 p.m. <em>(Prices are $5.00 per box; $2.00 per bag with the library providing boxes and bags)</em></p></div>
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What are you ISO?
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<div class="field-item"><p>It's Monday, so I thought this would be a great time to put up one of those posts where readers of Taking Stock can help each other out. Is there an item you've been desperately combing the stores for? What are you in search of? (ISO for short) Post it here and maybe one of your fellow readers can help you out. </p><p>If you're posting an ISO item, be as specific as possible. Give the brand, describe the package, etc. If you're responding to an ISO posting, be as specific as possible. Give the store name, location, etc. so that the other person can actually go find it! </p></div>
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You're on the clock...
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<div class="field-item"><p>To me, one of the best parts about shopping is having a chance to chat with the cashiers. Of course, part of that is because it's my job to know what's going on in stores, and employees are always the ones with the scoop. But part of it is also just because I like talking with people. At stores where I am a regular, I know many of the cashiers by name. </p><p>So I was surprised by <a href="http://online.wsj.com/article/SB122651745876821483.html?mod=dist_smartbrief" target="_blank">this Wall Street Journal story</a> about an efficiency program being implemented by midwestern grocery chain Meijer. The company is timing its cashiers, starting the clock when the customer's first item is scanned and stopping it when the receipt is printed. The faster you go, the more efficient you are deemed. I understand that companies need to look for efficiencies wherever they can nowadays, but I have to wonder if this will backfire. Who likes to feel rushed when they are giving a store some of their hard-earned money?</p></div>
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From my inbox...
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<div class="field-item"><p>I had a couple of interesting e-mails this morning:</p><p>*Walgreens is offering $10 off your holiday photo gift order of $40 or more (that's like photo mugs, calendars, photo books, etc.) The deal is good through Nov. 22. Use coupon code HEADSTART when you check out online.</p><p>*Barnes & Noble is offering a free silver-plated picture frame when you spend more than $75 online. You can view the details on that deal <a href="http://www.barnesandnoble.com/holiday-gifts/index.asp?r=1" target="_blank">here</a>.</p><p>*And Petco is offering free shipping on online orders of $50 or more with the coupon code "autumn." There are some exclusions, including pet food. You can view the details on that one <a href="http://www.petco.com/Help/Promo.aspx?OrderPromoCode=autumn&cm_ven=email&cm_cat=prod&cm_pla=111608HolidayTravelDog&cm_ite=shopnow&MessageID=100376" target="_blank">here</a>.</p></div>
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New Attraction Book...
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<div class="field-item"><p><img src="/sites/projects.newsobserver.com/files/images/attractionbook.jpg" alt="" hspace="7" vspace="7" width="99" height="142" align="left" />The new 2009 Attraction Books are out, featuring coupons from dozens of local businesses. I like these because they are very local and there are a lot of BOGO restaurant coupons. There are also some coupons for national chains, including CVS, World Market, Michael's, AC Moore and Dick's Sporting Goods.</p><p>The books are $25 each, but I do think you will be able to make them pay for themselves pretty easily. There is a "Triangle" book and a Johnston County book. If you get a bunch of friends together, you can decrease the cost each of you pays because the company is offering a buy five get one free deal. And shipping is free as long as you choose standard shipping. <a href="http://www.attractionsbook.com/" target="_blank">Preview the books or order one here</a>. </p></div>
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Reminder: Dinner for vets tonight...
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<div class="field-item"><p><img src="/sites/projects.newsobserver.com/files/images/Honoring%20America's%20Bravest.preview.jpg" alt="" hspace="7" vspace="7" width="244" height="183" align="left" />Just a quick reminder that Golden Corral restaurants will be honoring veterans and active military personnel this evening with a free dinner from 5 to 9 p.m.</p><p>While you're there, you might think about participating in the company's postcard campaign, which sends postcards of thanks and support to troops overseas. Last year, the company sent more than 55,000 postcards to troops. This year, the goal is 75,000, and today is the last day of the campaign. The postcards should be available in restaurants, so all you have to do is fill one out and hand it back in! </p></div>
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Cool Target gift cards...
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<div class="field-item"><p>Each year, retailers roll out new gift card designs in time for the holidays, but Target has a few new cards that are really different.</p><p>Pictured here are three examples, one that is a tin filled with holiday M&Ms, one that lights up (the one with the house picture) and one that doubles as a digital camera. There is no extra charge for these cards and they can be loaded with any value from $5 to $2,000. The only caveat is that there is a minimum value of $50 for the camera card.<img src="/sites/projects.newsobserver.com/files/images/target%20card%203.jpg" alt="" hspace="7" vspace="7" width="146" height="97" align="left" /><img src="/sites/projects.newsobserver.com/files/images/target%20card2.jpg" alt="" hspace="7" vspace="7" width="160" height="100" align="left" /></p><p><img src="/sites/projects.newsobserver.com/files/images/target%20card.jpg" alt="" width="134" height="90" align="left" /></p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p></div>
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It's time for calendars...
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<div class="field-item"><p>I heard this week from reader Cat, who said she was at the ACE Hardware in Raleigh's Seaboard Station and noticed a giveaway of a 2009 calendar with a coupon inside for each month. According to Cat, there are 5 coupons for $5 off your $25 purchase distributed throughout the coupons on the calendar, each coupon being good for a month. ACE is one of several retailers that has coupon calendars. I know Chick-fil-A has one as does Auto Bell. There are charges for some, but they can be really worth the money and can also make good gifts. Just something to think about as holiday shopping time approaches.</p></div>
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Today's coupons are up...
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<div class="field-item"><p>Well, there were more than 170 new coupons in this morning's paper, and there were some really good ones!</p><p>Be sure to catch the one-page insert from Kroger this morning, too. There are nine coupons on that flier, and note that all but one of them are manufacturer's coupons, meaning you can use them at any store. And if you use Bounty paper towels, there's a Bounty coupon on page 9 of Parade today, too.</p><p>Happy clipping, everyone! As always, if you prefer the database in an Excel spreadsheet, it is available for download below. </p><br /><br /><b>Document(s):</b><br /><a href='http://projects.newsobserver.com/sites/projects.newsobserver.com/files/Find a Coupon 1116.xls'>Find a Coupon 1116.xls</a><br /></div>
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Nutro dog food rebate...
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<div class="field-item"><p>If you feed your dogs Nutro dog food, you may be interested in this one.</p><p>The company is offering up to $10 back on the purchase of Natural Choice High Energy Food. The rebate gets bigger if you buy a larger bag. To get the full $10, you have to buy the big 35-pound bag. If you buy the smaller 5-pound bags, the rebate is $3. The purchase must be made by Jan. 2 and postmarked by Jan. 16. You'll need the form below! </p><br /><br /><b>Document(s):</b><br /><a href='http://projects.newsobserver.com/sites/projects.newsobserver.com/files/Nutro rebate.pdf'>Nutro rebate.pdf</a><br /></div>
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Free ice cream with your turkey...
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<div class="field-item"><p>If you are planning to buy a turkey from Earth Fare for Thanksgiving this year, take the flier I've attached below with you.</p><p>The retailer is giving away a free 56 oz. tub of ice cream with your turkey purchase (retail value $4.99). Earth Fare all natural turkeys are going for $1.99 a pound, and organic turkeys are $2.99 a pound. It's one per customer and the certificate is good only on the day you pick up your bird. </p><br /><br /><b>Document(s):</b><br /><a href='http://projects.newsobserver.com/sites/projects.newsobserver.com/files/free_ic.pdf'>free_ic.pdf</a><br /></div>
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Create Passive Income With Ebooks And Special Reports
 | 2053Information products are a hot commodity in the online marketplace, transforming traditional entrepreneurs into infopreneurs. Ebooks and special reports are two of the most basic forms of info products. They are relatively easy to create and distribute and best of all, these products can generate passive income—money you make while you sleep. An ebook is an electronic book that can be downloaded to a reader’s computer or hand-held device. Special reports are similar, but typically shorter in length. Some savvy internet marketers sell special reports ranging in size from two to twenty pages. Ebooks tend to be more comprehensive, with page counts from twenty to three hundred. If you’ve been thinking about cashing in on this trend, then follow these simple steps to get started. Establish Your Expertise Everyone is an expert at something. Whether you are great at writing financial reports, organizing a home or training hamsters, you have something to offer the public. Sure there may be other people out there with similar qualifications, but that doesn’t mean that there isn’t room in the market for another expert. If you have a unique approach, you can compete with the best of them. Building your expert status takes some effort. If you have special degrees in your field, a popular website, have published articles, been quoted by the media or given presentations on your topic, you are on the right track. If you don’t yet have these qualifications on your resume, start working on adding as many of these credibility-builders as possible. Find Your Audience You could write the most fascinating ebook on the planet, but your parents and friends will not be enough of an audience to make it worth your while. To be successful at selling ebooks and special reports, you must be able to reach a broad group of buyers. The best place to start is with a content-rich website. For example, if you want to become an expert on dog training, your website should appeal to dog enthusiasts. To attract an audience, offer resources and articles that appeal to the dog-loving community. You can write your own articles or ask others to contribute content to your site. You can also locate articles available for reprint from sites like ezinearticles.com and ideamarketers.com. The key is to offer as much valuable information as possible. When your site visitors find value, they will be more interested in investing in the products you have for sale. Communicating With Customers One of the most effective ways to reach potential buyers is with an ezine. By sending a monthly or even weekly electronic newsletter, you accomplish several things at once: you get your name in front of your website visitors, you establish your credibility as someone who provides valuable information, and you can get your products in front of readers repeatedly. Studies show that the average consumer must be exposed to a product six to eight times before making a decision to buy. Your ezine can become a powerful tool for your information product business. To capture subscribers to your ezine, provide a subscription link on every page of your website. You may want to offer a bonus, such as
a complimentary special report or ebook, to entice visitors to sign up.
Create Your Products
Once your website is drawing traffic and your ezine is going out on a regular basis, you’re ready to create your first information product. First you must decide what topic to cover in your ebook or special report. Consider what information your site visitors want to know. Do you receive the same questions over and over? Answering those could be the basis of your first product. You could also survey your customer base to find out what interests them.
Once you know what your subject matter will be, then get to work on writing your first ebook or special report. It would be wise to have your content edited by either a friend or a professional so you can ensure you are delivering the best output possible. Don’t forget to include your website and contact information along with a copyright statement similar to the following:
Copyright © 2006 by Annie Author
Once your work is complete, you will want to convert it to a user-friendly format. Adobe PDF Creator software allows you to convert your document to PDF format which can be viewed on personal computers, Macintosh computers, and numerous handheld devices. You can also choose security settings to protect the contents of the document. If you don’t already own this software, you can visit www.adobe.com to convert up to five documents at no charge.
Automate the Sales Process
Once your finished product is ready to go, you will need to automate the sales process. You could add a link to your website and attempt to process payments and deliver your info products manually, but this will only leave you and your customers frustrated. One of the benefits of info products is the instant gratification. When a customer makes a purchase, he wants to access the product immediately instead of waiting for you to check your email and deliver the goods.
There are a variety of online merchant systems available and one such solution is offered by www.payloadz.com. This service manages the sales and delivery of electronic products. You can upload your file to Payloadz and create shopping cart buttons that can be placed on your website. When a customer makes a purchase, Payloadz will handle collecting the payment (which is processed via Paypal), and will send the buyer a link to download the product from their server. All you have to do is sit back and wait for the cash to hit your bank!
Market, Market, Market
Once your product is created and the sales and delivery process automated, your focus should be on marketing. Few businesses can be successful without marketing, and information products are no exception. Here are some ways to market online without breaking the bank:
*Publish articles in related industry publications and websites.
*Publish articles through content sites such as ezinearticles.com.
*Write a book. Being an author is an instant boost to your credibility and a book can open the doors to a variety of opportunities such as media appearances and speaking engagements.
*Form strategic alliances with website owners in your industry. Trade links to each other’s sites, swap ads in your ezines, or partner on a project or event.
*Be everywhere. Participate in teleconferences, internet radio interviews, blogs, and industry-related forums and chat rooms.
As your business grows, continue to evaluate what your customers want to know and develop products to meet those needs. Remember that it’s much easier to fill a need than to create one. And if you can do just two or three things each day to market your business, it shouldn’t be long before your website traffic and product sales exceed your wildest dreams.
Stephanie Chandler is a small business expert and the author of “FROM ENTREPRENEUR TO INFOPRENEUR: MAKE M0NEY WITH BOOKS, EBOOKS AND INFORMATION PRODUCTS” (Wiley, Dec. 2006) and “THE BUSINESS STARTUP CHECKLIST AND PLANNING GUIDE” (Aventine). Visit her website at http://www.BusinessInfoGuide.com to access hundreds of resources for entrepreneurs.
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